Apple Podcasts | Spotify | Stitcher

I was recently asked to share about what my top focus is for our brick-and-mortar business and honestly, one of my answers is one that has stayed on our focus areas year over year: increase our average transaction. I know it doesn’t sound fancy, it definitely won’t be celebrated with bubbles or confetti, but as a brick-and-mortar business owner, I’ve learned time and time again that the health of our business is dependent on this one key performance indicator.

Truth be told, we overcomplicate increasing our business revenue. As brick-and-mortar business owners, I truly believe that you have TWO main objectives for revenue – bring in new customers and nurture and grow your existing customers. Every effort in your business should point to ONE of these goals.

It is completely normal for brick-and-mortar businesses to have busy and slow seasons. There will be times that you have less NEW business coming in. But what if you could increase your average transaction? What if instead of having 100 customers that month that spend on average $50 that you have 100 customer that spend $100? That would mean that you doubled your revenue without having to increase the number of cutomers coming through your door. Can you say heck yes!?

There are small (but oh so mighty) tips that you can do in your business to increase your average transaction and that is exactly what we are breaking down for you in this episode. Whether you are a brand-new business or have been in business for years, it is always good to come back to the basics of analyzing your average transaction. So if you’re curious what’s working right now, what new things we’re trying that increased our service-based business by 7k last month and what strategies we use time and time again to upsell additional products, this episode is for you!

Links Mentioned in this Episode:

• Tap Mango: Our Preferred Customer Rewards Platform
• DM us on Instagram

Subscribe & Review in iTunes

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today.  We don’t want you to miss out on valuable information that can help you grow your business. Click here to subscribe in iTunes!

Now if you’re feeling extra nice today, we would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!