#34: Elevating Your Brand with Promotional Materials

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You know, those little tokens that represent your brand’s essence in a tangible form. I’ve seen firsthand how these gems can work wonders for businesses, but this special guest had my mind spinning with ideas after our conversation. Swire Ho, also known as “The Promo Guy”, shares his insights and strategies around how to effectively use promotional material to increase your revenue and build mini-brand advocates. Here are just a few things we cover in this episode.

Creating a Lasting Impression

Let’s start with a story, shall we? A few years ago, we started giving customers reusable branded bags and they have been a huge hit ever since. But the truth is, they were more than just bags; they were little carriers of our brand. Every time someone carries them, it’s like a walking billboard, a constant reminder of the experience and connection they had with us. That’s the power of branded materials – they keep your brand in the hands of your customers, quite literally!

Boosting Customer Return Rates

Now, let’s talk numbers (don’t worry, I’ll keep it fun!). Branded promotional materials can be a key player in increasing customer return rates. How? By creating a sense of belonging. Imagine this: every time a customer uses your branded coffee mug, they’re reminded of the amazing latte they had at your café. It’s like a little nudge, a whisper saying, “Hey, remember that great experience? Let’s do it again.” It’s about building that emotional connection, which, in my experience, is a golden ticket to customer loyalty.

Upping the Average Sale Game

Okay, friends, brace yourselves for a golden nugget of business wisdom: branded materials can actually increase your average sales. Imagine a promotion where you entice your customers to spend a certain dollar amount and in return, they get a “free gift”. Not only does it make their purchase feel more special, but it also ensures they spend a certain dollar amount with you. It’s a win-win; your customer feels like they’re getting something truly unique, and your register sings a little happier.

Enhancing the Overall Store Experience

Last but certainly not least, let’s talk about the overall store experience. Branded materials can transform a simple shopping trip into a memorable journey. From the moment someone steps into your space, every element, from branded bags to custom receipts, tells a part of your story. It’s about creating an atmosphere that’s unmistakably you. And guess what? People love being part of a story, especially one that’s told with heart and authenticity.

Wrapping Up (with Branded Paper, Of Course!)

It’s not just about giving away freebies; it’s about crafting an experience, building connections, and telling your brand’s story in a way that resonates and sticks. Remember, in a world where digital is king, tangible tokens of your brand can be the queen that rules the game. Tune into this episode now to learn from promo expert, Swire, as he shares his promo secrets and strategies. And don’t forget to schedule a free consultation with Swire to discuss your promo strategy. Book here.

More About Swire Ho

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Asian American and is fluent in Cantonese, Mandarin, and English. As a seasoned professional, Swire possesses exceptional project management skills, a talent for generating creative ideas, and the ability to turn them into reality. Swire excels in business communication and navigating the corporate buying process.

Some of Swire’s notable accomplishments include receiving the SCORE Award for Small Business Success in 2009 and becoming the Los Angeles Area Chamber of Commerce Ambassador of the Year in 2018. Additionally, he was named #online18 2023 as one of the best promo pros on social media and a subject matter expert on promotional products in over 100+ podcasts.

Links Mentioned in this Episode:

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