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#39: Is Your Business Sellable? Expert Insights on Crafting the Perfect Exit Strategy

Joann & Kyle, here!

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Today, I have an incredibly special episode for you. We’re diving into a topic that, honestly, isn’t talked about enough in the entrepreneurial world, but it’s absolutely crucial. I had the pleasure of sitting down with Tracy Gunn, a powerhouse entrepreneur and the visionary behind Get Exitable. Tracy’s mission is to change a startling statistic that often goes unnoticed: only 1 in 10 listed businesses ever sell. Can you believe that?

Tracy Gunn: The Entrepreneur Who’s Changing the Game

Tracy isn’t just any entrepreneur. She’s someone who’s walked the walk. Juggling two restaurants and two candy stores, she transformed what was deemed an “unsellable” restaurant and found a buyer in just three months! Now, she’s turning her attention to helping others exit their businesses on their terms.

The 3 Secrets to a Successful Sale

In our conversation, Tracy shared her signature process for making your business enticing to potential buyers. She breaks it down into three key areas:

  1. Valuation Process: Understanding the true value of your business is the first step. Tracy demystifies this often-intimidating process.
  2. Creating an Exit Strategy: Planning your exit is as important as running your business. Tracy shows how to do it with finesse.
  3. Improving Business Value and Odds of Selling: It’s about making your business not just sellable, but desirable.

Personal Experience and Expert Advice

What makes Tracy’s advice so valuable is her personal experience. She’s been in the trenches, faced the challenges, and come out victorious. Her approach is not just theoretical; it’s proven.

A Mission to Help 1 Million Small Business Owners

Tracy is on a mission, a big one. She aims to help 1 million small business owners develop and implement exit strategies by 2028. It’s not just about selling a business; it’s about creating a legacy and exiting with the satisfaction that your hard work has paid off.

Why Every Business Owner Needs to Listen

Tracy’s message is clear and compelling: every owner deserves the exit they’ve worked so hard for. Her insights are invaluable for anyone looking to step away from their business, whether due to a loss of passion, retirement, or the pursuit of new opportunities.

It’s truly never too early to think about your exit plan, so tune in to this episode, where Tracy Gunn not only shares her expertise but also her warmth and relatability. She’s dedicated to spreading awareness on this crucial topic, and I couldn’t be more excited to have her share her wisdom with all of you. Remember, planning your exit strategy is as essential as starting your business. Don’t miss out on these game-changing insights!

About the Guest: Tracy Gunn is a serial entrepreneur who spent the last 16 years launching and running 4 businesses. Until she burnt out – but couldn’t sell. But she fixed the business it and found a buyer within 3 months. Now, she helps business owners to prepare for exit, so they can know the precise steps to ensure that they can fix their business – so they can work less, make more, and create a sellable business so they can get their BIG Exit. Learn more here.

Links Mentioned in this Episode:

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