Signage – Because sometimes the old school ways work best.
In this blog post, we’re going to talk about how to use signage to boost sales for your business. Yes, you read that right – we’re going back to basics and bringing physical marketing tactics back in style.
We know, we know – in today’s world, online marketing is all the rage. But let’s not forget the power of a well-placed sign. From making a bold first impression to tempting customers to buy more, signage can be your secret weapon in the fight for sales. So, grab your favorite beverage, sit back, and let’s dive into the top ways to use signage to give your sales a little extra oomph!
Make a bold statement with your storefront signage.
Your storefront signage is the first impression that potential customers will have of your business. Think of it as a free billboard for your business. It’s important to make a statement that is both eye-catching and representative of your brand. Consider using bold fonts, contrasting colors, and a clear message to capture the attention of passersby. If your business name doesn’t clearly explain your offerings, it is highly recommended that you add additional verbiage to your store-front sign or windows.
In the example below, the business name is inspire, but the added text clearly defines that this business offers pilates and fitness.
Make the most out of your window space.
Window signs and displays are an excellent way to showcase your products or services and entice customers to come inside. They also serve as a way to communicate your brand’s personality and aesthetic. Remember to keep your window signs simple and easy to read. Less is more when it comes to grabbing the attention of viewers.
In addition to your window signage, consider creating a themed window display that aligns with a current holiday or event. For example, if Valentine’s Day is approaching, create a display that showcases your store’s Valentine’s Day products or services, such as romantic gift sets. This will not only grab the attention of passersby but also create a sense of urgency to purchase before the holiday passes.
See the example below of great use of window signage that is bold with an enticing message.
Below is an example of a window display that is simple and on-theme.
The power of the A-Frame sign.
An A-frame sign is an excellent way to drive traffic to your brick-and-mortar business. These portable signs can be placed on the sidewalk or near the entrance of your store, making them visible to foot traffic passing by. To make the most of your A-frame sign, consider using eye-catching colors and fonts to grab the attention of passersby. Keep your message short and sweet, and make sure it’s easy to read from a distance. Use your A-frame sign to advertise your current promotions or upcoming events, or to simply entice customers to come inside with a witty and fun message. Remember to place your sign in a strategic location that’s visible to foot traffic, and to move it around periodically to keep it fresh and engaging. With a little bit of creativity and some strategic placement, an A-frame sign can be a powerful tool to drive traffic to your business.
Use yard signs and directional signage to guide customers.
We are HUGE fans of yard signs. It is one of the most simple, cost effective ways to gain a boost in traffic. The key to yard signs is to use bright colors, keep the text short and simple, and ensure the message is enticing. Place yard signs in front of your store, around your shopping center, and on neighboring street corners and watch your traffic increase!
Another great way to utilize yard signs is as directional signage. It’s important to make it easy for customers to navigate your store, especially if it’s a more hidden location or at the back of the shopping center. Use directional signage such as yard signs with arrows directing traffic on how to find you.
Here are some examples of our yard signs below.
Utilize in-store signage that encourages upselling.
While many business owners focus on store-front signage, they often forget about in-store signage. In-store signage can be a powerful tool to encourage customers to make additional purchases and upsell them on products or services. To make the most of your in-store signage, strategically place signs throughout your store such as on the counter, near featured products, on the door of your bathroom or service rooms, and near your seating areas.
Consider using colorful and eye-catching graphics to draw attention. Additionally, use persuasive language in your signs to highlight the benefits of the products or services you’re promoting, such as “Try our brand new product” or “Upgrade to our premium package for extra savings”. You can also use signage to showcase limited-time sales, bundle deals, or loyalty programs to encourage repeat purchases. By using in-store signage to advertise and upsell, you can effectively increase your average transaction value and boost your sales.
See some examples below.
And there you have it, folks – the top ways to use signage to boost sales for your brick-and-mortar business. From storefront signs to digital displays, the possibilities are endless. So, get creative, have some fun, and remember: a little bit of signage can go a long way.
And hey, if all else fails, you can always resort to putting up a sign that says “Free money inside!” We can’t guarantee it’ll be legal or effective, but hey, it’s worth a shot, right? (Just kidding, please don’t actually do that).
Now go forth and sign-ify your way to sales success!