Episode #20: Behind the Scenes on Why We Decided to Rebrand Our Business

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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We’re back with an exciting episode that’s been a long time coming. It’s all about a decision that’s been brewing beneath the surface for quite a while – the decision to give our brick-and-mortar business a fresh new look and feel. You’ve been curious about it, and today, we’re spilling the beans on what sparked our rebranding journey in true Receipt Paper fashion. Inspired by your questions and discussions, we’re diving headfirst into the world of rebranding.

Remember those early days when we believed that a logo was the be-all and end-all of branding? Oh, how times have changed! As we reflect on our journey, it’s clear that branding is so much more than just visual elements. It’s about the emotions, connections, and vibes we evoke in our audience. Our perspective shifted from hanging a logo on the door to crafting a message – one that resonates, welcomes, and makes the right people feel like they’ve found their tribe.

Fast forward to the present day, and if we were to start from scratch, we’d focus more on the messaging than ever before. The color scheme and logo might catch the eye, but it’s the feeling and experience that captures a life-time customer. As our customer-base grew we started to realize that our target audience didn’t match our branding. Our products, services, and experience had evolved and so had our customer base. We hit a point where we knew if we didn’t change our branding it would start to hurt our business.

In this episode, we are going to walk you through the exact reasons we came to this decision. Whether you are just starting out or have been a brick-and-mortar business owner for decades, it is important to always be evaluating your business and pivot as needed.

Join us as we spill the beans, share the nitty-gritty, and unveil the transformative journey that is rebranding. Just like you, we’re entrepreneurs who’ve been in the trenches, and we get the struggles, the doubts, and the thrills. Our rebranding story is a testament to growth, evolution, and the ever-changing nature of business. As you listen in, we hope you’re inspired to look beyond the surface and into the heart of branding. It’s about the message, the feelings, and the connections that make your brand unforgettable. Get ready to dive into the exciting world of rebranding with us – the microphones are on, the insights are ready to be shared, and the journey awaits. Let’s do this!

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