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Episode #21: Why You Need to Prioritize Email Marketing and How to Get Started (Part 1)

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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I’m about to spill the beans on a topic I’ve been gushing about since the dawn of time (well, almost). Buckle up, because in this episode, I’m taking you on an exciting ride into the world of email marketing. Yep, you heard it right – we’re diving into the nitty-gritty details of how to get started, step by step.

You know, the moment you realize you’ve stumbled upon something so good, it’s practically a moral duty to share it with the world? That’s how I feel about email marketing. I’ve seen it work wonders for our business and our clients’ businesses, and today, I’m thrilled to help you hop on this bandwagon too.

Why Email Marketing Rules

Before we dive headfirst, let’s lay the foundation. We’ll chat about why email marketing is an absolute game-changer for businesses, especially brick-and-mortar gems like yours. I’m talking more repeat business, increase in sales, and turning customers into raving fans. Trust me, when we added in consistent email marketing, we saw a direct benefit to our sales. Our customers now look forward to our emails and in this episode, I’m going to share with you why.

What You Need to Get Started

You’re probably wondering, “But JoJo, what tools do I need to make this email marketing magic happen?” Don’t fret; I’ve got you covered. We’ll talk about my favorite email service provider that can make your life a thousand times easier. From beautiful templates to user-friendly interfaces, this tool is your secret sauce to crafting emails that stand out and shine.

Finding the Goldilocks Zone

Now, here’s a question that’s been keeping you up at night: how often should you send those emails? Fear not – I’ve got the inside scoop on the sweet spot. It’s all about finding that Goldilocks zone where you’re not overwhelming your audience but still staying on their radar. Get ready to learn how to strike the perfect balance and keep your subscribers eagerly awaiting your emails.

What to Actually Email

Okay, this is where the magic really happens. What do you even write about? How do you craft emails that keep your subscribers hooked and craving for more? Whether you’re a wellness center owner, a boutique boss, or an ice cream maven, I’ve got a treasure trove of ideas that’ll make your emails the ones your subscribers actually look forward to.

Your Ticket to the Inbox

Now, let’s talk about subject lines – the first impression your email makes. Think of them as the trailer to your email’s blockbuster movie. I’ll reveal a nifty tool that helps you whip up subject lines that practically beg to be opened. Get ready to stand out in the cluttered sea of inboxes!

A Free Template for Your Email Marketing Journey

Now, you might be thinking, “Okay, this sounds awesome, but where do I go from here?” Hang tight, because after you listen to this episode, you will be inspired to get started like yesterday! But to help you jumpstart, I’ve got a free welcome email template waiting for you. You can grab it here.

Get Ready to Rock Email Marketing

So, my friends, if you’ve been curious about email marketing, this episode is your golden ticket. I’m here to guide you through every step – from picking the right tools and mastering email frequency to crafting emails that’ll have your subscribers singing your praises. Get ready to transform your brick-and-mortar business with the power of email marketing.

Tune in, take notes, and let’s embark on this journey together. Your inbox will never be the same again, and I promise, your business will thank you for it. Let’s dive into the world of email marketing and create some buzz that’ll make your competitors green with envy!

Links Mentioned in this Episode:

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