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Episode #22: Why You Need to Prioritize Email Marketing and How to Get Started (Part 2)

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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Hey there, welcome back to part two of our email marketing journey! If you haven’t caught part one yet, let’s get you over to that episode first here. I dove deep into why email marketing is your business’s BFF and got started with the basics, so you don’t want to miss part one. Once you’ve caught up on part one, come back for part two! Now, we’re about to dive headfirst into the ocean of strategies to build that email list so you actually have people to email. Ready to roll? Let’s do this!

Why Collecting Customer Info is a Must-Do

Here’s the kicker – if you’re not scooping up customer contact details, it’s like being the hero of a blockbuster movie with no sidekicks. Your collection of customer contacts? That’s the secret sauce that takes your business from good to absolutely thriving. Today, I’m revealing the top-secret strategies – six of them, to be exact – for effortlessly snagging emails from both your loyal customers and potential fans.

Strategy #1: Loyalty Programs

Alright, let’s talk rewards. If you’re not already on the loyalty program bandwagon, hop right on! This isn’t just about giving customers points; it’s about building relationships. Customers love it when you value their loyalty. They’re not just providing contact info – they’re investing in your business. Rewards programs are like a handshake that says, “Hey, let’s keep this awesome connection going!” It’s a win-win for both you and the customer and one of the easiest ways to get customers to give up that email.

Strategy #2: Giveaways

Who doesn’t love a good giveaway, right? It’s another win-win: customers get a chance to win something cool, and you get their contact info. Especially during grand openings or events, giveaways create a buzz that’s like music to your business’s ears. It’s like inviting them to a sneak peek of your awesomeness and leaving them craving for more.

Strategy #3: Event Registrations

Hold the phone – it’s event time! Whether it’s a shindig, a workshop, or a sip-and-shop extravaganza, events are your golden ticket. Make sure customers sign up, even if it’s a free event. A simple RSVP is your secret weapon to gather contact info while giving them something to look forward to. Smooth, right?

Strategy #4: Website Pop-Ups and Opt-Ins

Your website’s not just a pretty face; it’s a contact info gathering machine. Pop-ups and opt-ins are like the digital version of a friendly “Hello!” on your shop’s doorstep. They work like a charm to turn potential customers into eager subscribers. Pro tip: throw in a discount or freebie, and you’ve got them at hello.

Strategy #5: Tempting Lead Magnets

Let’s talk magnets – not the ones on your fridge, but lead magnets. These babies are irresistible goodies you offer in exchange for an email. Think guides, e-books, and checklists that your audience can’t resist. They’re practically handing over their email, and you get to stay in touch in the most charming way possible.

Strategy #6: The Art of Asking

It’s time to channel your inner curious kid and just ask! Seriously, sometimes the simplest strategies are the most powerful. Your customers want to know what’s happening in your world, so give them the chance to stay in the loop. The checkout process is your perfect moment – easy and efficient.

Free Welcome Email Template

Now that you are comping at the bit to dive into your email strategies, I’ve got something special for you to get started – a welcome email template! This is the email sequence you can set up for customers anytime they join your list so they can get to know you and what your business is all about. It provides instant value and gets customers excited for what’s to come. Grab the free template here.

Let’s Grow That List!

Whether your list is a tiny sprout or a flourishing garden, there’s always room to grow. Pick at least one of these strategies and watch your list bloom. Remember, your email list is your backstage pass to connect, share, and make your customers feel like the VIPs they are. Ready to collect those golden nuggets of customer data? Your brick-and-mortar empire awaits!

Links Mentioned in this Episode:

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