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#29: 10 Ways to Boost Holiday Sales for Brick-and-Mortar Businesses

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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Ah, the holiday season! It’s that time of year when our store transforms into a bustling hub of festive frenzy. Our cozy, twinkling corner nestled in our town, suddenly alive with the buzz of holiday shoppers. From the moment the first holiday decorations go up, it feels like stepping into a whirlwind of cheer and chaos.

The holiday season is far from predictable, but one thing that is certain is that people ARE shopping. As a small business owner, it’s about ensuring that your business is top of mind. The holiday madness brings a unique opportunity to shine, to connect with customers, and to create an experience that’s as memorable as it is profitable. It’s during these times that the true spirit of our storefront comes to life, transforming every sale, every encounter into something special.

In this weeks episode, we explore how to harness this holiday madness, turning the busiest time of the year into an opportunity for growth, connection, and success. We’re going to share with you our top ten tips for boosting sales over the holiday season at your brick-and-mortar business. Whether you sell products, services, or both, these tips will help you get that seasonal revenue boost!

10 Tips for Boosting Holiday Sales

Festive Visuals That Wow

Imagine walking into a space that instantly feels like a holiday hug. That’s what we’re aiming for. String up those twinkling lights, let the shimmer of tinsel catch the eye, and maybe throw in a handmade ornament or two. It’s all about creating a vibe that whispers (or, let’s be honest, shouts), “Holiday shopping is happening here!” You don’t have to go overboard (you totally can!), but even a little decor goes a long way in getting customers in the holiday shopping spirit.

Gift Baskets Galore

Here’s a secret: gift baskets are like your silent holiday elves, working their charm without you having to say a word. Who doesn’t love a pre-made gift? Bundle up your products in these baskets, creating a visual story of what you offer. It’s the perfect solution for those “I don’t know what to get them” shoppers.

The Gift of Time with Wrapping Services

In the hustle of holiday shopping, time is a precious commodity. Offer your customers the gift of time with free gift-wrapping services. Whether it’s elegant simplicity or custom festive flair, beautifully wrapped presents not only save time but also elevate the gifting experience. In addition, most people will increase the number of products they include if it is going to be wrapped. Win, win!

Seasonal Products or Service Offerings

Curating a selection of holiday-themed items or service offerings will get the pumpkin-spice loving, must-have now shoppers in your business! Tailor your products or services to the season based on the unique benefits your products or services provide. For example, we all know we tend to get dry skin in the winter, so you could offer a Winter Hydrating Facial.

Gift Cards in the Spotlight

Gift cards should be front and center at your business during the holidays. And if you don’t offer gift cards… why the heck not!? Keep gift cards visible, talk them up at the checkout, send out and email or text blast, give them a shoutout on your social platforms. People ARE buying gift cards and thinking of gift ideas, so you HAVE to stay in front of them to remind your customers that you offer them.

Festive In-Store Experiences

Now, this is where the magic happens. Transform your store into a hub of holiday activity. Host a cozy workshop, a merry Sip & Shop evening, or even a festive wine tasting if that’s your jam. These events aren’t just about sales; they’re about creating moments, fostering community, and giving people a reason to love coming back to your store.

Windows and Signs That Turn Heads

I’m a sucker for a good window display! Your window displays and signage are your silent heralds, inviting passersby into your holiday story. Make them bold, make them bright, make them so undeniably festive that people can’t help but stop and smile. It’s your chance to grab that walk-by or drive-by traffic using your creativity.

Charity at Heart

The holidays are about giving, so let’s extend that spirit beyond the confines of our store. Partner with a local charity, be a drop-off point for donations, or dedicate a portion of your sales to a good cause. This can not only help drive traffic of those looking to donate, but also show your brands values.

Signage That Sings

Let’s shout about your holiday offerings from the rooftops! Or, you know, with yard signs, banners, and flags. They’re your cheerleaders, drawing attention to the amazing finds and deals waiting inside. And hey, why not add a sign spinner to the mix? Make it fun, make it lively, and watch as it draws a crowd.

Bounce Back Coupons

I looove bounce back coupons. These are coupons you give to customers after they purchase with an expiration of the next 30 days or less. These coupons get customers back into your business and ensure your business isn’t dead after the holidays.

May Your Business Thrive

And there you have it, my wonderful community of fellow store owners, dreamers, and holiday enthusiasts! As we wrap up this cozy chat, I want you to remember that the holiday season is more than just a time for boosting sales – it’s a time to create memories, forge connections, and sprinkle a little extra joy into the lives of our customers.

As you implement these strategies, remember that each twinkling light, every hand-wrapped gift, and each heartfelt event is a reflection of the love and passion you pour into your business. It’s about making those who walk through your doors feel welcomed, appreciated, and a part of your story.

So, let’s deck those halls, fill those baskets, and light up our windows with the glow of the season. But most importantly, let’s open our hearts to the magic and wonder that this time of year brings. Here’s to a holiday season filled with warmth, cheer, and the kind of success that feels just as good as coming home for Christmas.

Sending you all the joy and sparkle of the season. Happy holidays, and may your businesses thrive in the most beautiful ways!

Links Mentioned in this Episode:

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