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#42: List Building Secrets for Brick-and-Mortar Business Owners

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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Are you ready to dive into the gold mine that’s been right under your nose this entire time? I’m talking about the untapped potential of collecting customer contact information. It’s time to debunk the old “build it and they will come” myth because, let’s face it, opening your doors is just the beginning.

Imagine having a magic wand that keeps your business buzzing with customers eager to come back. That wand? Your customer contact list. This isn’t just a list; it’s your direct line to staying relevant and valuable in your customers’ lives. Whether you’re a seasoned shop on the block or still fluffing the pillows for your grand opening, it’s high time we talk about beefing up your data collection strategy.

Here are six no-sweat methods to start collecting those precious email addresses and phone numbers today:

1. Loyalty Programs: Your New Best Friend

If you haven’t introduced a rewards program yet, honey, you’re missing out. Not only do customers love sharing their info for a good deal, but they also get a kick out of earning points or goodies on their next visit. It’s a win-win: they get the perks, and you get a loyal fanbase.

2. Giveaways: Everyone’s Favorite Price – Free!

Who can resist the allure of a giveaway? Choose a tempting prize and watch the contact information roll in. This strategy shines during grand openings, creating the perfect opportunity to retarget your new friends with all the great stuff your business has to offer.

3. Events: Get the Party Started

Hosting an event? Make RSVPs a breeze with online forms or a classic clipboard and pen. A simple invite to a “Sip and Shop” can turn into a fantastic opportunity to gather customer details, all while planning an unforgettable experience.

4. Website Magic: Pop-Ups and Opt-Ins

Pop-ups might have a bad rap, but they’re effective. A well-timed pop-up on your website can convert a casual browser into your next regular. Sweeten the deal with a discount or freebie for signing up, and watch your list grow.

5. Advanced Strategy: Facebook Ads with Many Chat

Dive into the deep end with Facebook ads paired with Many Chat. This dynamic duo reaches potential customers where they hang out, bringing them straight to your doorstep. Stay tuned for an episode where we’ll spill all our secrets on setting this up.

6. Just Ask: The Simplest Strategy of All

Sometimes, the best approach is the most straightforward. Ask your customers if they’d like to stay in the loop during checkout. You’d be surprised how many are eager to hear from you.

No matter the size of your current list, these strategies are your stepping stones to a thriving customer base. Implement just one today and watch your list – and your business – grow. Remember, a strong connection with your customers is the cornerstone of repeat business. Start collecting that data and turn every visit into a lasting relationship.

Now, go out there and transform your brick-and-mortar into a bustling hub of returning customers. The power is in your hands (and in your customer contact list!).

Links Mentioned in this Episode:

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