Receipt Paper

#46: How to Create an Unforgettable In-Store Event That Boosts Your Revenue

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

hey there

Get Our Free Business Plan Template 

Gimme that

Apple Podcasts | Spotify | Stitcher

Are you feeling like your brick-and-mortar store could use a little pizzazz to draw in more customers and create an unforgettable shopping experience? Well, you’re in the right place, because today, we’re diving into the wonderful world of in-store events. Imagine transforming your space into a vibrant hub of activity where fashion, fun, and learning collide. From chic fashion shows to cozy wine tastings, and informative 101 classes, the possibilities are endless. So, let’s embark on this journey together, and I’ll guide you through planning, promoting, and executing a sensational event that’s bound to leave your customers craving for more. Ready? Let’s do this, friend!

Real quick, don’t forget to download the Free Guide that goes with this episode!

Step 1: Dreaming Up Your Event

First things first, let’s dream big. Picture your ideal event. What does it look like? Is it a glittering fashion show where your latest collection takes center stage? Or perhaps a hands-on workshop where attendees can learn something new, all while surrounded by your incredible products. Whatever it is, envision it in all its glory. Remember, the goal here is not just to increase foot traffic and drive sales, but also to build brand loyalty and foster a sense of community. In today’s digital age, providing an authentic, tangible experience can truly set your business apart.

Step 2: Planning Makes Perfect

Now that you’ve got your vision, it’s time to bring it to life. Planning is key here. Start by setting a date and time that works best for your target audience. Then, work out the logistics. Will you need to rearrange your store? Hire extra staff? What about food and drinks? Create a checklist of everything you need to make your event a hit. And don’t forget the permits or licenses if your event requires them. It might seem daunting, but remember, every big dream starts with a single step.

Step 3: Spread the Word

Ah, promotion – the secret sauce to a packed event. Utilize every tool in your marketing arsenal. Think eye-catching flyers, social media buzz, email blasts, and even local partnerships. Get creative! How about a teaser on your Instagram stories or a countdown to build anticipation? And let’s not overlook the power of word-of-mouth. Encourage your loyal customers to bring a friend. After all, a personal invitation is hard to resist.

Step 4: Showtime!

The day has finally arrived! Your store is looking its best, and everything is in place. Now, it’s time to shine. Welcome your guests with open arms and ensure they feel special. Whether it’s through personalized greetings, exclusive offers, or just your infectious enthusiasm, make them feel part of something truly unique. And remember, the goal is to create lasting memories and build relationships, not just make a quick sale.

Step 5: The Follow-Up

After the confetti settles, don’t forget to reach out and thank your attendees. A simple thank you note, a special discount on their next purchase, or a request for feedback can go a long way in keeping your brand top of mind. Plus, it’s a great opportunity to remind them of the fantastic experience they had and encourage them to come back for more.

Download Our Free Guide

To help you with all the logistics, we’ve created a FREE ‘How To’ Guide with all our tips and tricks. Download the guide here. Remember, hosting an in-store event is an incredible way to engage with your customers on a deeper level and breathe new life into your business. Not only does it drive sales and increase foot traffic, but it also strengthens brand loyalty and creates a sense of belonging. So, grab that cup of coffee (or tea!) and start planning your next big event. Because, my friend, the only limit is your imagination. Let’s make some magic happen together!

Links Mentioned in this Episode:

Subscribe & Review in iTunes

Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today.  We don’t want you to miss out on valuable information that can help you grow your business. Click here to subscribe in iTunes!

Now if you’re feeling extra nice today, we would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *


Our Favorite Things

We wanted a place where you can find all of our faves from business to books, consider this your go-to resource for all things Brick N’ Mortar. You might as well bookmark this page right now.

Yes, Please!


We've been your ginny pigs! After testing TONS of tools, software, and vendors, we've compiled a list of our faves!


A solid business plan is the first step to validating your idea and strategy. Use this template to get started today!


75 Ways to Drive More Traffic to Your Business

No more staring at the door waiting for customers to come in! Get instant access to 75 low to no-cost ideas that you can start using today to drive traffic to your brick-and-mortar business.

Brick N’ Mortar

Our mission is to teach small business owners how to build and sustain profitable, long lasting brick and mortar businesses.


©BRICK N’ MORTAR 2022. All rights reserved.