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#47: Why You Shouldn’t Ignore Email Marketing in Your Business

Joann & Kyle, here!

We teach entrepreneurs the action steps to start, build, and open a profitable, sustainable product or service based brick and mortar business.

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Today, we’re diving into a topic that is too often overlooked in the bustling world of brick-and-mortar businesses: the absolute gold mine that is email marketing. In this digital age, it’s easy to get caught up in the whirlwind of social media and in-person sales, but I’m here to tell you, there’s a missing piece to your marketing puzzle that could transform the way you connect with your customers. And who better to guide us through this journey than the incredibly talented Tanya Brody?

Tanya is not just any marketing expert; she’s a Full-Stack Direct Response Copywriter and Email Marketing Consultant who has been behind the scenes, working magic with numerous marketing technology companies, information marketers, and other small to medium-sized businesses. Her focus? Helping you craft those crucial nurture emails that grow relationships, boost sales, and create a community of happy, loyal customers.

In this episode of The Receipt Paper Podcast, Tanya will be joining us to share her invaluable insights and strategies. Whether you’re just starting to think about email marketing or looking to refine your existing efforts, this episode is for you. Here’s why brick-and-mortar businesses can’t afford to ignore email marketing any longer:

1. Build Deeper Connections: Unlike fleeting social media interactions, emails provide a direct line to your customers. Tanya will explain how personalized, thoughtful email content can make your customers feel valued and deepen their connection to your brand.

2. Drive Repeat Business: Learn how to use email marketing to keep your business top-of-mind for customers, encouraging repeat visits and purchases. Tanya will share strategies for creating compelling offers and updates that get customers excited to return.

3. Collect Valuable Feedback: Emails are a fantastic way to gather insights from your customers. From survey links to feedback forms, Tanya will cover how to encourage your subscribers to share their thoughts and how to use this feedback to improve your business.

4. Increase Your Reach: With email marketing, your reach isn’t limited by algorithms or paid promotions. Tanya will discuss how to grow your email list and leverage it to increase your business’s visibility and reach more potential customers.

5. Future-Proof Your Business: In an ever-changing digital landscape, email remains a constant. Tanya will talk about the longevity and reliability of email marketing as a tool for future-proofing your business.

Get ready to be inspired and learn how to harness the power of email marketing to not just survive but thrive in today’s competitive marketplace. Tune into The Receipt Paper Podcast for an enlightening conversation with Tanya Brody, and let’s start building those bridges to our customers, one email at a time. Don’t forget to download Tanya’s Free List of Subject Line Ideas here.

Links Mentioned in this Episode:

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